More investors are choosing sustainability-focused firms

Annual investment in companies with goals to tackle climate change has quadrupled since 2018.

In December 2021, annual investment in sustainability-focused firms hit an impressive £39.8 million, up from £8.3 million three years prior- reveals the crowdfunding platform Crowdcube.

The number of companies, with climate change related goals, hoping to raise funds on the platform increased by 300 per cent since 2018!

Surprisingly, the Fintech sector (which usually experiences the most investor demand) demonstrated a 132 per cent increase in companies hoping to fundraise on the site, in the same time frame.

From this, it seems that investors seek to put their money into a business that strives to provoke positive change, rather than what may be more financially rewarding.

What is sustainable investing?

Sustainable (or socially responsible) investment takes into account environmental, social and governance (ESG) factors, alongside traditional economic factors.

Investors not only seek financial reward, but also consider the non-monetary values the firm aims to uphold in a bid to tackle climate change.

Matt Cooper, Chief Commercial Officer at Crowdcube, commented on the increase:

“Rather than settling for ‘faceless’ ESG funds and ‘responsible’ pension pots, more retail investors are making more direct investments into businesses that are having a greater impact, companies they have got to know and trust to play their part in solving the enormous climate crisis puzzle.

“Direct investing helps them achieve that drive towards positive, impactful change.”

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